A it/its gay man refers to a gay man who uses it/its pronouns but is still a man or masculine-aligned. The term can be used by any men who are mlm (achillean) and use it/its pronouns. Those pronouns can be exclusive or one can be multipronoun. It is a more specific form of pronoun non-conformity and crosspronoun usage. It is not an uncommon experience for gay men to feel disconnected from their manhood due to masculinity often being defined by relationships to women. Similarly to how lesbians might go by masculine names or present as a butch, or otherwise gender non-conforming, a gay man may use it/its pronouns to express this disconnect from its gender. There also exists she/her gay people, they/them lesbians, he/him lesbians and they/them gay people.
It/Its Gay Men vs Non-binary people
An it/its gay person may or may not identify as non-binary. It may acknowledge it's male, but pronouns do not equal identity, as an it/its gay man is simply a more specific form of pronoun non-conforming vincians.
It is a common misunderstanding that it/its gay people "make the non-binary community look bad", but that is simply the fault of the people who refuse to think about the subject or break down the concept to understand it. Oftentimes, pronouns are gendered but in some cases they're not despite what society says, as pronouns that do not match ones gender indicates a more strenuous relationship between themselves and their identities. The pronouns one uses are another part of gender expression, just like one's clothes or behavior. In the same way some non-binary people are more comfortable using pronouns other than they/them, some binary people feel more comfortable using pronouns other than the one's typically associated with their gender.
Flag
The it/its gay flag was made by Tumblr user paws-pride-storage on the 3rd of September, 2019.