Cola is a reclaimed Spanish slur typically used against non-heterosexual men and transfeminine people in Chile specifically. It's also used against straight men, but only under the presumption that they could be queer.
Other variants of this word may include, but aren't limited to: Coliguacho (which it is also a type of fly), Colipato, Colisa, Colisón, Coliza, Colizón, Coligüe and Colita.
History
The word cola appears to have become popular in the 50s, as a code word for homosexuals and trans women used by the police. It derives from the inversion of the word "loca" meaning "crazy woman".[1]
In the case of coligüe (pronounced coh-lee-weh) the word comes from the indigenous Mapudungun language, meaning a type of thin reed. It is also synonymous with fragile, skinny, wimpy or weak, so it's possible that there was a semantic leap from the negative stereotypes of some gay men to a description of all queer men. [3]
The flag was created by FANDOM user IMakeFlags by request of Hiddn.Hayden on July 30, 2021.[2]
Reclamation
In modern times, the word has been reclaimed by Chileans who wish to remove power from it and proudly identify as colas. This word is of exclusive use among non-hetero men, transfeminine people, and possibly AMAB non-binary people as well.